Recently, some consumers complained that L’Oreal, Paris, has promoted the discount of "the largest strength of the year" on the official Weibo propaganda company’s product Anshu Mask in Li Jiaqi’s live broadcast room, with a total of 50 pieces of mask for 429 yuan. However, from November 1st to 3rd, the official Taobao live broadcast room in L’Oreal, Paris continued to release tens of thousands of "more than 999 yuan-200 yuan" coupons, making the minimum price after using the same mask voucher. The incident continued to ferment. On November 18th, the official Weibo of L’Oreal on L’Oreal in Paris issued a deep apology for the trouble of the "Double Eleven" promotion mechanism for the L’Oreal Bottle Mask in Paris, and expressed deep apology to consumers due to too tedious and complexity. In the annual "Double Eleven" promotion, various e -commerce platform -level operators have all launched various promotional activities.
Among them, the head of the head anchor has become the main promotional method of many beauty brands. These head anchors often give more preferential prices when bringing goods, allowing consumers to enjoy more benefits.
No matter what form of promotional activities, if the routine is more sincere, it may be suspected of publishing false advertisements. This time L’Oreal’s "rollover" is a good example. The marketing language of "the largest intensity of the year" has been suspected of violating the provisions of the "National -level", "Senior", and "Best" and other extreme terms such as the "Advertising Law". If the price given by the promotion is indeed the lowest price of the year, it is understandable. However, the live broadcast room claims to be "the biggest strength throughout the year", and then gives lower prices in other promotional methods, which is unfair to consumers purchased in the live broadcast room.
Merchant’s "routine marketing" has been suspected of various violations. In addition to the use of extreme advertising terms, it is also suspected of false advertisements. According to the "Advertising Law", the advertisement deceives and misleads consumers with false or misunderstandings, constitutes false advertisements. The performance, function, place of origin, use, quality, quality, specifications, ingredients, prices, sales status, and honor of the goods do not match the actual situation. If it has a substantial impact on the purchase behavior, it is a false advertisement.
If a false advertisement is released, a fine of more than 5 times the advertising fee may be 5 times and less than 10 times. If the advertising cost cannot be calculated or significantly low, a fine of 1 million yuan is 1 million yuan, which can revoke the business license.
In addition, consumers have the right to ask operators to bear the liability for "refund one" for compensation for this false advertisement. According to reports, in November 2019, in L’Oreal (China) Co., Ltd. due to fictional use of goods, it was fined 200,000 yuan by the Chongqing Market Supervision Administration.
L’Oreal has once again planted for advertising marketing, reflecting his side to ignore consumer rights, and take on corresponding legal responsibilities. In Internet society, competition between e -commerce is becoming increasingly fierce.
In order to attract consumers and seek more market share, the merchants have all launched various promotional activities. However, no matter how deeper the marketing routine, no matter how complicated the promotion strategies, consumers who are interested will find leaks, which can compare the price of different periods and different platforms. This warning operator should not use your mind on designing dazzling discounts, but to come up with sincerity and sincerity, otherwise one day you will "turn over".