Interpretation: The wave of cosmeceuticals sweeping the globe
Cosmeceutical products have caused a frenzy in beauty and skin care products, and many people have a passion and hobby for cosmeceutical products without any reason.
However, they may not understand what the medicinal makeup is and what are its characteristics.
Now, let’s spread the knowledge of cosmeceuticals.
What exactly is cosmeceutical?
In fact, when asked many people, what exactly is a cosmeceutical, they can’t name a correct answer.
So, what exactly is cosmeceutical?
Some people say: The so-called cosmeceuticals refer to cosmetics sold in pharmacies.
In fact, the concept of cosmeceuticals originally increased in Europe and America.
In the United States, experts point out that the so-called cosmeceuticals from EMKT are actually a marketing.
cn’s exclusive vocabulary, the academic community believes that cosmetics that are considered by the FDA (United States Federal Food and Drug Administration) to be cosmetic ingredients containing medicinal ingredients are medicated cosmetics.
But Susan, a British senior expert in beauty and dermatology?
Dr. Mayo pointed out: “Made with cosmeceutical products is a life science innovation that challenges humanity to reverse aging.
The enduring charm of well-known international branded pharmaceutical products?
Its additive ingredients are usually retinoids, metal substances, vitamins and various plant preparations.
It seems that at present, the correct concept of cosmeceuticals in the world has not yet reached a consistent definition.
Well, let us understand it here: Cosmeceuticals are special cosmetics and personal care products for people with problem skin.
What are the effects of cosmeceuticals? In recent years, “cosmeceuticals” has become a new term in the field of skin care and fashion. The concept of cosmeceuticals that was active in the public’s sight was once radiant and charming.
For those who have trouble with the skin and love beauty, they seem to see the dawn of hope. They no longer need to go to the beauty salon to endure the pain of pulling skin.Doctor’s needle and tiring regular rehabilitation care.
So, what exactly is the function of cosmeceuticals, so that many beauty lovers are enthusiastically competing?
1. Activation effect Cosmeceutical products have functional activation effect.
Because cosmeceutical products generally contain high concentrations of vitamin C, fruit acid, and antioxidants, they have strong bactericidal and anti-inflammatory effects.
2. Complementary medicine Secondly, cosmeceutical products have the role of complementary medicine.
In Europe and the United States, many doctors will recommend dermatology patients to use cosmeceuticals as medical aids to prevent bacteria from controlling sebum secretion and inhibit skin ulcers.
3, repair and maintenance cosmeceutical products also have the effect of repair and maintenance.
Because people with poorly tolerated skin or patients with skin problems cannot use common skin care products on the market, so as not to cause irritation, and medically verified cosmetic products can bring mild skin care effects to these people.
4. Preliminary care Finally, the cosmeceutical product also has the effect of expected care.
After cosmetic surgery such as microdermabrasion, laser, etc., mild cosmetics can be used for follow-up care.
Cosmeceuticals can effectively protect fragile skin from irritation.
According to foreign authoritative data, “Before Christmas in foreign countries, during the peak sales season of cosmetics, every $ 3 of skin care products spent, $ 1 was spent on a certain brand of cosmetics.
“According to this, in addition to the envy of the quite mature drug cosmetics market abroad, analyzing this set of data also happens to show the huge potential of the drug cosmetics market from another aspect.
A thorough look at cosmeceuticals in various countries. A different kind of cosmeceutical in France is similar to a cosmeceutical shop. In fact, the French drugstore should be a cosmeceutical shop. The shelves are packed with various brands of slimming creams, tanning oils, anti-wrinkle lotions, etcAnd other functional products, these inexpensive cosmeceutical products are reliable allies that keep French girls in a slender shape and smooth skin.
Significantly anti-aging approached the French drugstore, and all of the “cosmetics” functional cosmetic products came in, mainly because the French people recognized the anti-aging maintenance.
It is because of the drier climate that the westerners are older than the easterners, so anti-aging and anti-aging markets have become the hottest maintenance topics.
French pharmacy’s best-selling skincare category is almost all anti-aging, antioxidant functional products.
Cheap, affordable, and popular According to the Hong Kong Beauty and Fashion Magazine, French people usually prefer to visit two types of drugstores, one is the cheapest drugstore in France, and the other is the most affordable drugstore in France. GERMAIN DES PRES, located at the intersection of Rue Bonaparte and Rue Du Four, is the cheapest local drug store in France. The sales price of its in-store products is equivalent to about 45% -50% of the retail price in China.
However, in the PAPASHOP drugstores everywhere on the streets of France, daily guests are welcomed in the store, and there is a continuous stream.
In addition, the number of PAPASHOP drugstores has formed a leading edge in confrontation, and its business strategy equivalent to the “Watsons” in the Chinese market has also helped it achieve the praise and reputation of the most affordable drugstore in the French market.
To some extent, although the most affordable drugstore PAPASHOP is sometimes more expensive than the cheapest drugstore GERMAIN DES PRES, the sales price of many products is 1-3 euros higher.The French seem to favor PAPASHOP even more.
Only provide tax refund services. Many domestic women go to France to buy cosmeceutical products, and generally have no consumption experience.
According to the author’s understanding: When buying cosmeceutical products in French cosmeceutical stores, promotions are rarely encountered, except for holiday discounts.
If customers want to get more benefits, they can only start with tax rebates. French drugstores usually only provide tax rebate services. If there is a publicity poster “Tax refunds can be posted” at the door, consumers can rest assured that they are “daring to consume.”
Because as long as the purchase amount on that day reaches 170 euros, tax refund can be carried out.
Second, the professional winner of the United States Drug and Cosmetics Agency inspection is to ensure that in the United States, people often only use the drug and cosmetics products tested by the US National Drug Administration, so the US drug and cosmetics market can reach more than 1 billion US dollars each yearOn a large scale, more than 30 million consumers in the United States regularly use facial skincare products.
Dermatology brand The US cosmeceutical market is said to be a cosmeceutical brand, it is better to call it a dermatology brand.
Because she is outstanding is a real change to the problem skin.
On weekdays, you usually treat the problem skin such as acne muscle and pigmented muscle to fundamentally change your skin.
Although the effect is significant, it is not suitable for long-term use.
Most of the drug stores in the United States are franchise chains.
The largest is called CVS, which operates more than 6,000 stores in 36 states and the District of Columbia; Walgreens, the second-largest cosmeceutical chain in the United States, is close behind with 5,700 chain stores; it ranks No. 1 in the United StatesThe Rite Ai cosmeceutical chain store also currently has 5,100 retail branches.
Because these three large drugstores dominate the 80% of the US drugstore market, Americans are often used to buying their favorite drugstores at these three brand drugstores.
Doctors are located in the United States. Many dermatologists will set up pharmacy stores in many drug and cosmetics chain stores. Consumers can freely ask doctors about all skin issues, and doctors are also obliged to recommend related products based on individual differences of different customers.Targeted cosmeceutical products.
In addition to the e-commerce expansion business, the expansion of the drugstore’s e-commerce business in the United States has formed a unique competitive advantage.
Because many cosmeceutical chains in the United States will set up their own portals, many of them list the information about the products inside the store, and the discount information inside the store. Consumers can also order products at outlets, prices and purchases in physical stores.It’s the same (except for shipping).
Third, younger girls than Japanese drugstores in Japan Young girls in Japan like to find treasures in drugstores, and they rarely go to department stores or shopping malls to buy makeup or maintenance products.
Conforming to this fashion trend, drugstores are blooming all over Japan. The products inside are not only fresh and interesting, but their price performance is also very close to the people.
Fashion in Japan has always been the leader and vane of the Asian cosmetics market.
Therefore, Japanese fashion elements and rhythms are very fast, and new materials or new ingredients appear almost every other season.
Cosmeceutical products also keep up with the pace of fashion, with a very high update rate. Basically, new “top ten products” will be launched every week.
Consumers want to know the hottest beauty topic right now, just look at the furnishings at the entrance of the drug store.
In Japanese drugstores, in addition to conventional care products, you can also find a variety of exquisite beauty props.
Just for manicure, there are dozens of nail products, and there are dozens or more of cotton pads to choose from.
Promotions Due to the extremely fierce competition in the Japanese cosmeceutical market, many Japanese cosmeceutical chains will have price reduction promotions every three or five days. In addition to price reductions, points and rewards, you can choose.
Three thousand miles, Matsumoto Kiyoshi is outstanding in Japan. As the largest drugstore in Tokyo, Machimoto and Kiyoshi Matsumoto are often overcrowded. Many customers often queue up at the checkout counter while waiting for payment.
Because they are also Shiseido products, it is 20% cheaper to buy in these two drugstores than in Tokyo department stores (30% -40% lower than the retail price of Shiseido in China). Therefore, long-termSince then, in addition to Japanese female consumers have a special preference for Sanqianli and Matsumoto Kiyoshi, and because these two drugstores in Japan are equivalent to Hong Kong’s Bonjour and Salsa, they have become numerous overseas.Visitors to Japan will definitely go to the place of consumption Taobao.