Provincial Broadcasting Group (002400): Strengthening integrated marketing service capabilities with big data as a starting point

Provincial Broadcasting Group (002400): Strengthening integrated marketing service capabilities with big data as a starting point
This report reads: The company relies on data and technological advantages to strengthen its one-stop integrated marketing service capability with digital marketing as its core, and continues to strengthen its in-depth cooperation with customers. Investment Highlights: First Coverage, Target Price 3.27 yuan, cautiously increase holdings.The company continues to deploy digital marketing business based on big data and relies on data platforms to empower the traditional marketing industry. It is committed to continuously integrating resources and providing advertisers with a one-stop integrated marketing business.EPS0 is expected for 2019-2021.12/0.14/0.17 yuan, target price 3.27 yuan, the first coverage given a cautious overweight rating. Backed by China Telecom, multiple businesses go hand in hand.As the earliest public service advertising company in China, the company has formed long-term 杭州夜生活网 and in-depth cooperative relationships with many advertisers.At the same time, the company follows the development trend of the industry and develops outbound M & A to develop digital marketing. It has become a domestic first-class integrated marketing service provider across brand planning, public relations, traditional media advertising, digital marketing, and content marketing. Brand management has broad prospects for development, and digital marketing has expanded to integrate mainstream marketing.The increase in income has led to the expected increase in the number of mainstream + value consumers, and the increase in consumer brand awareness has become the most fundamental driving force for companies to communicate brand value through marketing. The future development of brand management is expected.In essence, the advertising 杭州桑拿 industry has transitioned to technology-driven digital marketing, digital advertising has expanded its absolute advantage market share, and big data + artificial intelligence + online and offline scene fusion brings more possibilities for integrated marketing with digital marketing as its core.Sex. With big data as the starting point, we will promote the transformation of Guangdong Guangquan’s marketing business.The company relies on a diversified one-stop integrated marketing business to establish long-term stable cooperative relationships with many high-quality customers, while complying with industry development trends, and continuously strengthening digital marketing capabilities with technology and data as its core, to create more products that meet different industries and different marketing methods.Consumer research tools, as well as launching richer consumer insight products, strengthening the application and monetization of big data technologies in different marketing scenarios. Risk Warning: Uncertainty brought by industry competition, brain drain and asset impairment